Product Design & Strategy
Northbeam
Designing a analytics product from first commit to first hundred customers, alongside two engineers.
- Client
- Seed-stage analytics startup
- Role
- Founding Designer
- Duration
- 1 year
- Reading time
- 7 min
Product Design/Data Visualization/Brand/0 → 1/Product Design/Data Visualization/Brand/0 → 1/Product Design/Data Visualization/Brand/0 → 1/Product Design/Data Visualization/Brand/0 → 1/
Systemic impact
- 0 → 1
- Product built from scratch
- 112
- Customers at handoff
- 2
- Engineers on the team
Context
A dashboard nobody needed
The first version was a wall of charts. Customers opened it once a week and could not tell you what changed.
We rebuilt around a single question: what moved, and does it matter?
Charts are cheap. Deciding what deserves a chart is the design work.
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